منشئ UTM

ما هي معلمات UTM ولماذا نستخدمها؟

UTM (Urchin Tracking Module) parameters are tags that you add to the end of your URLs. When someone clicks on a URL with UTM parameters, those tags are sent to Google Analytics for precise tracking.

شرح المعاملات:

• المصدر: The origin of your traffic (e.g., google, newsletter, facebook).
• الوسيط: The marketing medium (e.g., cpc, email, social).
• الحملة: The name of your specific campaign (e.g., summer_sale).

Using UTMs is essential to understand which links are driving traffic and sales, allowing you to optimize your ad spend.