Construtor de UTM

Adicione facilmente parâmetros de campanha às URLs para que você possa rastrear Campanhas Personalizadas no Google Analytics.

Website URL *

Campaign Source *

Campaign Medium *

Campaign Name

Campaign Term

Campaign Content

O que são parâmetros UTM e por que usá-los?

UTM (Urchin Tracking Module) parameters are tags that you add to the end of your URLs. When someone clicks on a URL with UTM parameters, those tags are sent to Google Analytics for precise tracking.

Parâmetros Explicados:

Fonte: The origin of your traffic (e.g., google, newsletter, facebook).
Meio: The marketing medium (e.g., cpc, email, social).
Campanha: O nome da sua campanha específica (ex.: summer_sale).

Using UTMs is essential to understand which links are driving traffic and sales, allowing you to optimize your ad spend.