How to Post to Social Media from Google Sheets

यह कैसे काम करता है

The setup has three parts:

1. गूगल शीट्स as your content calendar (titles, captions, video links, target platforms, publish dates)
2. एक ऑटोमेशन उपकरण (n8n, Make.com, or Airtable) that reads new rows from the sheet
3. Upload-Post API that takes the content and publishes it to your social accounts

When you add a new row to the spreadsheet with status "ready", the automation picks it up, sends the video and caption to the API, publishes to all selected platforms, and updates the row with "published" and the post URLs. The whole thing runs in the background.

चरण 1: अपनी स्प्रेडशीट सेट करें

Create a Google Sheet with these columns:

The "वीडियो URL" column should contain either a public Google Drive link, a Dropbox link, or any publicly accessible URL to the video file. The automation tool will download it and pass it to the API.

The "स्थिति" column is what triggers the automation. Set it to "ready" when a piece of content is approved and should be published. The workflow will change it to "published" after a successful upload.

चरण 2: अपना ऑटोमेशन टूल चुनें

There are three good options, each with its own strengths:

विकल्प A: n8n (पूर्ण नियंत्रण के लिए अनुशंसित)

n8n is an open source automation tool that gives you the most flexibility. We have a ready made template that does exactly what we\'ve described:

• गूगल शीट्स से Instagram, LinkedIn और TikTok पर वीडियो शेड्यूल और ऑटो-पोस्ट करें
• AI विवरण और Airtable ट्रैकिंग के साथ Google Drive से सोशल मीडिया पर

Import either template into your n8n instance with one click, plug in your API key, and it works out of the box. The workflow:

1. एक शेड्यूल पर ट्रिगर करता है (जैसे हर घंटे) या मैन्युअल रूप से
2. गूगल शीट्स से पंक्तियाँ पढ़ता है जहाँ स्थिति = "तैयार"
3. प्रत्येक पंक्ति में URL से वीडियो डाउनलोड करता है
4. इसे Upload-Post API पर शीर्षक, कैप्शन और शीट से प्लेटफार्मों के साथ भेजता है
5. पोस्ट URLs के साथ पंक्ति की स्थिति को "प्रकाशित" में अपडेट करता है

For more n8n automation ideas, browse the full n8n template library.

विकल्प B: Make.com (उन टीमों के लिए अच्छा जो पहले से Make पर हैं)

Make.com connects Google Sheets to the Upload-Post API using its HTTP module. The flow is the same:

1. गूगल शीट्स मॉड्यूल उन पंक्तियों पर नज़र रखता है जहाँ स्थिति = "तैयार" है
2. HTTP मॉड्यूल वीडियो फ़ाइल डाउनलोड करता है
3. HTTP module posts to https://api.upload-post.com/api/upload with multipart form data
4. गूगल शीट्स मॉड्यूल परिणामों के साथ पंक्ति को अपडेट करता है

The HTTP module needs these settings: Method = POST, Body Type = Multipart/form-data, and a custom header with your API key. Check our Make.com टेम्पलेट for prebuilt scenarios.

विकल्प C: Airtable (उन टीमों के लिए जो Sheets की तुलना में Airtable को पसंद करती हैं)

If you\'re already using Airtable, you can skip Google Sheets entirely. Airtable has built in automation scripts that trigger when a record is created or updated. Our Airtable एकीकरण गाइड walks through setting up an automation that:

1. जब रिकॉर्ड की स्थिति "तैयार" में बदलती है तो ट्रिगर करता है
2. एक स्क्रिप्ट चलाता है जो सामग्री को Upload-Post API पर भेजता है
3. परिणाम के साथ रिकॉर्ड को अपडेट करता है

चरण 3: Upload-Post API कॉल को कॉन्फ़िगर करें

Regardless of which tool you use, the API call is the same. Here\'s what each spreadsheet column maps to:

संदर्भ के लिए नमूना cURL

curl -X POST https://api.upload-post.com/api/upload \
  -H "अधिकार: Apikey your-api-key-here" \
  -F "video=https://drive.google.com/uc?id=FILE_ID" \
  -F "user=mybrand" \
  -F "title=Summer sale promo" \
  -F "description=50% off everything this week!" \
  -F "platform[]=tiktok" \
  -F "platform[]=instagram" \
  -F "platform[]=youtube" \
  -F "scheduled_date=2025-09-22T10:00:00Z" \
  -F "timezone=America/New_York"

Notice how you can pass the video as a URL instead of a file upload. This works with any publicly accessible video link, including Google Drive shared links.

उन्नत: आपकी स्प्रेडशीट से AI द्वारा उत्पन्न कैप्शन

You can take this further by adding an AI step between reading the sheet and posting. Instead of writing captions manually, include just a topic or brief note in your spreadsheet and let an LLM generate platform optimized captions.

Our n8n template for AI विवरण के साथ Google Drive से सोशल मीडिया पर does exactly this. It uses Gemini to generate tailored captions for each platform based on a short description you provide.

There\'s also a template that lets you generate and schedule posts with GPT-4 and get Telegram approval before they go live. Perfect for teams that want AI assistance but still need a human in the loop.

प्लेटफ़ॉर्म विशिष्ट कैप्शन जोड़ना

If you want different captions per platform, add extra columns to your sheet like "TikTok Caption", "Instagram कैप्शन", etc. Then map them to the API\'s platform specific parameters:

• tiktok_title for TikTok specific captions with hashtags
• instagram_title for Instagram with call to actions
• youtube_title and youtube_description for YouTube with SEO keywords
• linkedin_title for LinkedIn with a professional tone

Use our character counter to make sure your captions fit within each platform\'s limits before adding them to the sheet.

स्प्रेडशीट से फ़ोटो और कैरोसेल को संभालना

The same approach works for images. Instead of a single video URL column, use multiple image columns or a comma-separated list of image URLs. Then use the /api/upload_photos endpoint instead:

curl -X POST https://api.upload-post.com/api/upload_photos \
  -H "अधिकार: Apikey your-api-key-here" \
  -F "photos[][email protected]" \
  -F "photos[][email protected]" \
  -F "photos[][email protected]" \
  -F "user=mybrand" \
  -F "title=Our new collection" \
  -F "platform[]=instagram" \
  -F "platform[]=tiktok"

स्प्रेडशीट में परिणामों को ट्रैक करना

After the API returns a response, your automation tool should update the spreadsheet row with:

• "तैयार" से "प्रकाशित" (या "विफल" यदि कुछ गलत हुआ) में स्थिति बदल गई
• प्रत्येक प्लेटफ़ॉर्म के लिए यूआरएल पोस्ट करें, ताकि आप क्लिक करके सत्यापित कर सकें
• जब पोस्ट लाइव हुआ उस समय का टाइमस्टैम्प

This gives you a complete audit trail of every piece of content published, all in one place. No need to check each platform\'s dashboard individually.

अक्सर पूछे जाने वाले प्रश्न

क्या मैं इसे सीधे Google Drive वीडियो के साथ उपयोग कर सकता हूँ?

Yes. The Upload-Post API accepts video URLs, so you can link directly to files in Google Drive (make sure the sharing is set to "Anyone with the link"). The n8n templates handle Google Drive authentication automatically.

अगर एक पोस्ट एक प्लेटफॉर्म पर विफल हो जाता है लेकिन अन्य पर सफल होता है तो क्या होगा?

The API response includes individual results per platform. Your automation can update the spreadsheet with partial results, showing which platforms succeeded and which failed (with the error message).

क्या कई टीम के सदस्य एक ही स्प्रेडशीट का उपयोग कर सकते हैं?

Absolutely. That\'s one of the biggest benefits of this approach. Your content team fills in the rows, a manager changes the status to "ready" when approved, and the automation handles publishing. Everyone sees the status in real time.

स्वचालन नई पंक्तियों के लिए कितनी बार जांच करता है?

You configure this in n8n or Make.com. Common settings are every 15 minutes, every hour, or on a fixed daily schedule. In n8n, you can also trigger manually or use a webhook for instant processing.