How to Post to Social Media from Google Sheets

Bagaimana ini bekerja

The setup has three parts:

1. Google Sheets as your content calendar (titles, captions, video links, target platforms, publish dates)
2. Sebuah alat automasi (n8n, Make.com, or Airtable) that reads new rows from the sheet
3. API Upload-Post that takes the content and publishes it to your social accounts

When you add a new row to the spreadsheet with status "ready", the automation picks it up, sends the video and caption to the API, publishes to all selected platforms, and updates the row with "published" and the post URLs. The whole thing runs in the background.

Langkah 1: Siapkan spreadsheet Anda

Create a Google Sheet with these columns:

The "URL Video" column should contain either a public Google Drive link, a Dropbox link, or any publicly accessible URL to the video file. The automation tool will download it and pass it to the API.

The "Status" column is what triggers the automation. Set it to "ready" when a piece of content is approved and should be published. The workflow will change it to "published" after a successful upload.

Langkah 2: Pilih alat otomatisasi Anda

There are three good options, each with its own strengths:

Opsi A: n8n (direkomendasikan untuk kontrol penuh)

n8n is an open source automation tool that gives you the most flexibility. We have a ready made template that does exactly what we\'ve described:

• Jadwalkan dan auto-post video dari Google Sheets ke Instagram, LinkedIn, dan TikTok
• Google Drive ke media sosial dengan deskripsi AI dan pelacakan Airtable

Import either template into your n8n instance with one click, plug in your API key, and it works out of the box. The workflow:

1. Pemicu berdasarkan jadwal (misalnya setiap jam) atau secara manual
2. Membaca baris dari Google Sheets di mana Status = "siap"
3. Mengunduh video dari URL di setiap baris
4. Mengirimnya ke API Upload-Post dengan judul, keterangan, dan platform dari lembar
5. Memperbarui status baris menjadi "dipublikasikan" dengan URL pos

For more n8n automation ideas, browse the full n8n template library.

Opsi B: Make.com (baik untuk tim yang sudah menggunakan Make)

Make.com connects Google Sheets to the Upload-Post API using its HTTP module. The flow is the same:

1. Modul Google Sheets memantau baris di mana Status = "siap"
2. Modul HTTP mengunduh file video
3. HTTP module posts to https://api.upload-post.com/api/upload with multipart form data
4. Modul Google Sheets memperbarui baris dengan hasil

The HTTP module needs these settings: Method = POST, Body Type = Multipart/form-data, and a custom header with your API key. Check our Template Make.com for prebuilt scenarios.

Opsi C: Airtable (untuk tim yang lebih memilih Airtable daripada Sheets)

If you\'re already using Airtable, you can skip Google Sheets entirely. Airtable has built in automation scripts that trigger when a record is created or updated. Our Panduan integrasi Airtable walks through setting up an automation that:

1. Pemicu ketika status catatan berubah menjadi "siap"
2. Menjalankan skrip yang mengirimkan konten ke API Upload-Post
3. Memperbarui catatan dengan hasil

Langkah 3: Konfigurasi panggilan API Upload-Post

Regardless of which tool you use, the API call is the same. Here\'s what each spreadsheet column maps to:

Contoh cURL untuk referensi

curl -X POST https://api.upload-post.com/api/upload \
  -H "Otorisasi: Apikey your-api-key-here" \
  -F "video=https://drive.google.com/uc?id=FILE_ID" \
  -F "user=mybrand" \
  -F "title=Summer sale promo" \
  -F "description=50% off everything this week!" \
  -F "platform[]=tiktok" \
  -F "platform[]=instagram" \
  -F "platform[]=youtube" \
  -F "scheduled_date=2025-09-22T10:00:00Z" \
  -F "timezone=America/New_York"

Notice how you can pass the video as a URL instead of a file upload. This works with any publicly accessible video link, including Google Drive shared links.

Lanjutan: Keterangan yang dihasilkan AI dari spreadsheet Anda

You can take this further by adding an AI step between reading the sheet and posting. Instead of writing captions manually, include just a topic or brief note in your spreadsheet and let an LLM generate platform optimized captions.

Our n8n template for Google Drive ke media sosial dengan deskripsi AI does exactly this. It uses Gemini to generate tailored captions for each platform based on a short description you provide.

There\'s also a template that lets you generate and schedule posts with GPT-4 and get Telegram approval before they go live. Perfect for teams that want AI assistance but still need a human in the loop.

Menambahkan keterangan spesifik platform

If you want different captions per platform, add extra columns to your sheet like "TikTok Caption", "Keterangan Instagram", etc. Then map them to the API\'s platform specific parameters:

• tiktok_title for TikTok specific captions with hashtags
• instagram_title for Instagram with call to actions
• youtube_title and youtube_description for YouTube with SEO keywords
• linkedin_title for LinkedIn with a professional tone

Use our character counter to make sure your captions fit within each platform\'s limits before adding them to the sheet.

Menangani foto dan carousel dari spreadsheet

The same approach works for images. Instead of a single video URL column, use multiple image columns or a comma-separated list of image URLs. Then use the /api/upload_photos endpoint instead:

curl -X POST https://api.upload-post.com/api/upload_photos \
  -H "Otorisasi: Apikey your-api-key-here" \
  -F "photos[][email protected]" \
  -F "photos[][email protected]" \
  -F "photos[][email protected]" \
  -F "user=mybrand" \
  -F "title=Our new collection" \
  -F "platform[]=instagram" \
  -F "platform[]=tiktok"

Melacak hasil kembali di spreadsheet

After the API returns a response, your automation tool should update the spreadsheet row with:

• Status berubah dari "siap" menjadi "dipublikasikan" (atau "gagal" jika ada yang salah)
• Posting URL untuk setiap platform, sehingga Anda dapat mengklik dan memverifikasi
• Stempel waktu saat pos ditayangkan

This gives you a complete audit trail of every piece of content published, all in one place. No need to check each platform\'s dashboard individually.

Pertanyaan yang sering diajukan

Bisakah saya menggunakan ini dengan video Google Drive secara langsung?

Yes. The Upload-Post API accepts video URLs, so you can link directly to files in Google Drive (make sure the sharing is set to "Anyone with the link"). The n8n templates handle Google Drive authentication automatically.

Apa yang terjadi jika sebuah posting gagal di satu platform tetapi berhasil di platform lain?

The API response includes individual results per platform. Your automation can update the spreadsheet with partial results, showing which platforms succeeded and which failed (with the error message).

Bisakah beberapa anggota tim menggunakan spreadsheet yang sama?

Absolutely. That\'s one of the biggest benefits of this approach. Your content team fills in the rows, a manager changes the status to "ready" when approved, and the automation handles publishing. Everyone sees the status in real time.

Seberapa sering otomatisasi memeriksa baris baru?

You configure this in n8n or Make.com. Common settings are every 15 minutes, every hour, or on a fixed daily schedule. In n8n, you can also trigger manually or use a webhook for instant processing.