Pembuat UTM
Dengan mudah tambahkan parameter kampanye ke URL sehingga Anda dapat melacak Kampanye Kustom di Google Analytics.
Apa itu parameter UTM dan mengapa menggunakannya?
UTM (Urchin Tracking Module) parameters are tags that you add to the end of your URLs. When someone clicks on a URL with UTM parameters, those tags are sent to Google Analytics for precise tracking.
Parameter Dijelaskan:
- Sumber: The origin of your traffic (e.g., google, newsletter, facebook).
- Medium: The marketing medium (e.g., cpc, email, social).
- Kampanye: The name of your specific campaign (e.g., summer_sale).
Using UTMs is essential to understand which links are driving traffic and sales, allowing you to optimize your ad spend.