Costruttore UTM

Aggiungi facilmente parametri di campagna agli URL in modo da poter tracciare le campagne personalizzate in Google Analytics.

Website URL *

Campaign Source *

Campaign Medium *

Campaign Name

Campaign Term

Campaign Content

Cosa sono i parametri UTM e perché usarli?

UTM (Urchin Tracking Module) parameters are tags that you add to the end of your URLs. When someone clicks on a URL with UTM parameters, those tags are sent to Google Analytics for precise tracking.

Parametri spiegati:

Fonte: The origin of your traffic (e.g., google, newsletter, facebook).
Medio: The marketing medium (e.g., cpc, email, social).
Campagna: Il nome della tua campagna specifica (es. summer_sale).

Using UTMs is essential to understand which links are driving traffic and sales, allowing you to optimize your ad spend.