UTMビルダー
キャンペーンパラメータをURLに簡単に追加して、Google Analyticsでカスタムキャンペーンを追跡できます。
UTMパラメータとは何ですか?なぜ使用するのですか?
UTM (Urchin Tracking Module) parameters are tags that you add to the end of your URLs. When someone clicks on a URL with UTM parameters, those tags are sent to Google Analytics for precise tracking.
パラメータの説明:
- 出典: The origin of your traffic (e.g., google, newsletter, facebook).
- メディア: The marketing medium (e.g., cpc, email, social).
- キャンペーン: The name of your specific campaign (e.g., summer_sale).
Using UTMs is essential to understand which links are driving traffic and sales, allowing you to optimize your ad spend.