Automated Instagram Comment Response with DMs & Google Sheets Tracking
Created by
carlosgracia
• September 25, 2025
Overview
Boost engagement by replying to commenters with a friendly DM and tracking who you messaged in Google Sheets to avoid duplicates.
Steps
- Listen for new comments on selected posts
- Check if the user already received a message (Google Sheets)
- Send a personalized DM via Upload‑Post
- Log the interaction back to Sheets
Get started
- Template on n8n: Open workflow
Who is this for?
Creators, brands, agencies, and community managers who want to scale “handshake” interactions while preserving a personal touch and avoiding spam.
Key benefits
- Faster response time to new comments, improving post ranking
- Personalized DMs that match your brand tone
- Google Sheets ledger to prevent duplicates and keep audit trail
- Compliant outreach with opt‑out logic
Detailed flow
- Listen for new comments on recent posts
- Validate commenter eligibility (e.g., not previously messaged, not blocked)
- Personalize a DM using the comment text and campaign rules
- Send via Upload‑Post and log to Sheets
- Optional: schedule follow‑up or add to CRM
Setup (step‑by‑step)
- Duplicate the workflow
- Connect Instagram via Upload‑Post and Google Sheets
- Create a Sheet with columns: user_id, username, post_id, message, date
- Customize the DM templates and guardrails (frequency, time windows)
- Test with a sandbox account and monitor logs
Best practices
- Keep DMs helpful, short, and with a single clear CTA
- Throttle volume during peak hours to avoid platform limits
- Rotate message templates and add personalization tokens
Troubleshooting
- Messages not delivered: confirm the recipient’s message settings and API scopes
- Duplicate sends: validate the Sheet lookup and unique keys (user_id + post_id)
- Rate limits: add queueing or time‑based triggers
FAQs
- Can I exclude certain posts? Yes, filter by post IDs or hashtags
- Can I auto‑translate DMs? Yes, add an LLM translation step before sending
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