UTM 빌더
캠페인 매개변수를 URL에 쉽게 추가하여 Google Analytics에서 맞춤 캠페인을 추적할 수 있습니다.
UTM 매개변수란 무엇이며 왜 사용하나요?
UTM (Urchin Tracking Module) parameters are tags that you add to the end of your URLs. When someone clicks on a URL with UTM parameters, those tags are sent to Google Analytics for precise tracking.
매개변수 설명:
- 출처: The origin of your traffic (e.g., google, newsletter, facebook).
- 매체: The marketing medium (e.g., cpc, email, social).
- 캠페인: The name of your specific campaign (e.g., summer_sale).
Using UTMs is essential to understand which links are driving traffic and sales, allowing you to optimize your ad spend.