UTM Builder

Easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics.

Website URL *

Campaign Source *

Campaign Medium *

Campaign Name

Campaign Term

Campaign Content

What are UTM parameters and why use them?

UTM (Urchin Tracking Module) parameters are tags that you add to the end of your URLs. When someone clicks on a URL with UTM parameters, those tags are sent to Google Analytics for precise tracking.

Parameters Explained:

Source: The origin of your traffic (e.g., google, newsletter, facebook).
Medium: The marketing medium (e.g., cpc, email, social).
Campaign: The name of your specific campaign (e.g., summer_sale).

Using UTMs is essential to understand which links are driving traffic and sales, allowing you to optimize your ad spend.