Let AI agents publish Reels, photos and carousels to Instagram, reply to comments, send DMs and run comment-to-DM automations — from a single prompt.
{
"mcpServers": {
"upload-post": {
"url": "https://mcp.upload-post.com/mcp",
"headers": {
"Authorization": "ApiKey YOUR_API_KEY"
}
}
}
} Part of the 40-tool Upload-Post MCP server — the agent picks them automatically from your prompt.
| Tool | What it does |
|---|---|
| upload_video | Publish a Reel with caption, cover and scheduling options |
| upload_photos | Publish photos or carousels to the feed |
| get_post_comments / reply_to_comment / public_reply_to_comment | Read and answer comments, publicly or privately |
| send_dm / list_dm_conversations | Send and review direct messages |
| manage_autodms | Configure keyword-triggered comment-to-DM funnels |
| get_analytics / get_post_analytics | Pull reach, impressions and engagement |
Looking for the direct API instead? See the Instagram API page.
No commands to memorize — just describe what you want.
“Post this photo to Instagram under profile "marketing", caption: "New drop 🔥".”
“Reply privately to everyone who commented "PRICE" on my latest post.”
“Set up an auto-DM: when someone comments "GUIDE", send them the download link.”
“How did my Reels perform this month vs photo posts?”
Instagram + AI agents, answered. Last updated June 2026.
An Instagram MCP server is a Model Context Protocol server that exposes Instagram actions — Reels, photos, comments, DMs — as tools an AI agent can call. The Upload-Post MCP server lets ChatGPT, Claude, Gemini or any MCP client manage Instagram from a prompt, no custom code.
Yes. Connect your Instagram account to Upload-Post once, add the MCP server to your AI client, and the agent can publish Reels, photos and carousels with captions and scheduling.
Yes. The server includes tools to read comments, reply publicly or privately, send DMs and even configure keyword-triggered comment-to-DM automations.
The MCP server is free and open-source (MIT). It works with any Upload-Post plan, including the free tier.
Free to start, no credit card. Connect Instagram once and post from any MCP client.