MCP Server

Instagram MCP Server Let any AI agent post to Instagram

Let AI agents publish Reels, photos and carousels to Instagram, reply to comments, send DMs and run comment-to-DM automations — from a single prompt.

mcp.json
{
  "mcpServers": {
    "upload-post": {
      "url": "https://mcp.upload-post.com/mcp",
      "headers": {
        "Authorization": "ApiKey YOUR_API_KEY"
      }
    }
  }
}

Instagram tools the agent can call

Part of the 40-tool Upload-Post MCP server — the agent picks them automatically from your prompt.

Tool What it does
upload_video Publish a Reel with caption, cover and scheduling options
upload_photos Publish photos or carousels to the feed
get_post_comments / reply_to_comment / public_reply_to_comment Read and answer comments, publicly or privately
send_dm / list_dm_conversations Send and review direct messages
manage_autodms Configure keyword-triggered comment-to-DM funnels
get_analytics / get_post_analytics Pull reach, impressions and engagement

Looking for the direct API instead? See the Instagram API page.

Works with every MCP client

Same server, same tools — pick your AI client and follow its 3-step guide.

Try these Instagram prompts

No commands to memorize — just describe what you want.

“Post this photo to Instagram under profile "marketing", caption: "New drop 🔥".”
“Reply privately to everyone who commented "PRICE" on my latest post.”
“Set up an auto-DM: when someone comments "GUIDE", send them the download link.”
“How did my Reels perform this month vs photo posts?”

Frequently asked questions

Instagram + AI agents, answered. Last updated June 2026.

What is an Instagram MCP server?

An Instagram MCP server is a Model Context Protocol server that exposes Instagram actions — Reels, photos, comments, DMs — as tools an AI agent can call. The Upload-Post MCP server lets ChatGPT, Claude, Gemini or any MCP client manage Instagram from a prompt, no custom code.

Can AI agents post Reels to Instagram?

Yes. Connect your Instagram account to Upload-Post once, add the MCP server to your AI client, and the agent can publish Reels, photos and carousels with captions and scheduling.

Can the agent reply to comments and DMs?

Yes. The server includes tools to read comments, reply publicly or privately, send DMs and even configure keyword-triggered comment-to-DM automations.

Is the Instagram MCP server free?

The MCP server is free and open-source (MIT). It works with any Upload-Post plan, including the free tier.

Let your AI agent run Instagram

Free to start, no credit card. Connect Instagram once and post from any MCP client.