1. Upload-Post
Most developers, indie SaaS and agencies Free plan · paid from $24/mo ($16/mo annual)
Upload-Post is our own product, so read this with that in mind. The numbers are public, though. It's a posting-first REST API: one multipart POST publishes a video, photo set or text post to TikTok, Instagram, YouTube, LinkedIn, Facebook, X, Threads, Pinterest, Reddit, Bluesky, Discord and Telegram, with scheduling, analytics, an FFmpeg processing API and whitelabel account-linking for SaaS. The free tier is a real plan (10 uploads/month forever), and every paid plan has unlimited posts.
Pros
- Unlimited posts on every paid plan ($24/mo)
- Real free tier with full API access
- Whitelabel from $50/mo (vs $149/mo at Ayrshare)
- Official n8n node, Make module, MCP server
Cons
- No self-hosted option
- Younger product than Ayrshare or Buffer
- TikTok posting requires a paid plan
2. Ayrshare
Funded startups and enterprises that want the most mature API From $149/mo (Premium) · $299/mo Launch · $599/mo Business
Ayrshare is the most established social media API and it deserves credit for that: excellent documentation, SDKs, webhooks, and enterprise features like SSO and dedicated support. The trade-offs are price and quotas. The cheapest plan is $149/month for a single user profile, and maximum posting limits require a $300/month Max Pack add-on. If budget isn't a constraint and you want the longest track record, Ayrshare is a safe choice.
Pros
- Most mature docs and SDK ecosystem
- Enterprise features (SSO, DAM integrations)
- Unlimited team members on all plans
Cons
- Cheapest plan is $149/mo
- Max posting limits cost +$300/mo (Max Pack)
- No free tier; trial requires the $299/mo plan
Full comparison:
Upload-Post vs Ayrshare
3. Blotato
AI-content creators who want generation + posting in one tool $29/mo Starter · $97/mo Creator · $499/mo Agency
Blotato bundles AI content creation (images, videos, carousels from templates) with posting, and its MCP server is genuinely good: 14 tools that work from Claude, Cursor or Replit without code. The catch for API buyers is that the API is excluded from the 7-day trial, so you can't test it before paying. Usage is also metered through AI credits, which makes cost prediction harder than a flat unlimited plan.
Pros
- Strong AI generation built in (faceless video, carousels)
- Polished MCP server for AI agents
- Good remix/repurposing workflows
Cons
- API not available during the trial
- AI-credit metering complicates budgeting
- No whitelabel, account caps per tier (20/40)
Full comparison:
Upload-Post vs Blotato
4. Post Bridge
Indie hackers on the smallest possible budget From $9/mo Starter · $29/mo Creator · $49/mo Pro (API add-on +$5/mo)
Post Bridge is the budget pick: a lean scheduler by an indie developer with a REST API sold as a $5/month add-on on top of plans that start around $9/month. Honestly, for a solo builder posting to a handful of accounts it's hard to beat on price. It's a smaller operation than the rest of this list, though, so expect a leaner feature set (no whitelabel, no analytics API depth) and plan limits on connected accounts below the Pro tier.
Pros
- Cheapest API entry point (~$14/mo all-in)
- MCP/AI-agent access on the base plan
- Simple, no-frills product
Cons
- Small team / less enterprise assurance
- No whitelabel or team features
- Account caps below the Pro plan
Full comparison:
Upload-Post vs Post Bridge
5. Mixpost
Teams that want full data ownership and no subscription Lite: free OSS · Pro: $299 one-time · Enterprise: $1,199 one-time
Mixpost is the best self-hosted option: pay $299 once (Pro) and run it on your own server with unlimited accounts and users, API, MCP and even multi-tenant workspaces. The honest caveat every self-hosted buyer should know: you must create and maintain your own developer apps with each social network (Meta, TikTok, Google...), pass their app reviews, and handle token expiry yourself. That's exactly the work hosted APIs like Upload-Post or Ayrshare do for you.
Pros
- One-time payment, no monthly fees
- Unlimited accounts and team members
- Full data ownership; open-source Lite edition
Cons
- You must register and maintain your own platform apps + reviews
- You operate the server, updates and uptime
- Updates free for 1 year, then renewal for new versions
Full comparison:
Upload-Post vs Mixpost
6. Buffer
Humans scheduling manually, not API automation Free (3 channels) · Essentials $6/channel/mo ($5 annual)
Buffer is a great scheduler for people and a poor choice for programmatic posting: its public developer API has been closed to new applications for years, so you can't build on it today. We include it because many "social media API" searches end up at Buffer. If you want Buffer's simplicity with an actual API, look at Upload-Post, Late/Zernio or Post Bridge instead.
Pros
- Polished UI, generous free plan for manual use
- Cheap per-channel pricing at small scale
- Long, trusted track record
Cons
- No self-serve public API for new developers
- Per-channel pricing balloons with many accounts
- No MCP/AI-agent surface
Full comparison:
Upload-Post vs Buffer
7. SocialPilot
Small agencies that mostly work in the dashboard $20/mo Essentials · $40 Standard · $100 Premium · $200 Ultimate
SocialPilot is an agency dashboard first: affordable seats, client approval flows and white-label reports from the $100/month Premium tier. As an API play it falls short: API access is restricted to the custom-priced Enterprise plan, so developers can't self-serve. Choose it if your team lives in a UI and only might need an API later.
Pros
- Good value dashboard ($20-40/mo tiers)
- White-label portal for agencies from Premium
- Bulk scheduling (500 posts) and approval workflows
Cons
- API only on custom Enterprise plans
- No free plan
- Not built for developer automation
Full comparison:
Upload-Post vs SocialPilot
8. Late (now Zernio)
Usage-based billing fans scaling account counts First 2 accounts free · then $6/account/mo (3-10), $3 (11-100), $1 (101+)
Late rebranded to Zernio in 2026 and moved to pure usage-based pricing: every connected account is the billing unit, with graduated rates and all features included. That's elegant for apps whose account counts vary, and genuinely cheap at both the very small end (2 accounts free) and the very large end ($1/account beyond 100). Between those extremes a flat unlimited plan like Upload-Post's $24/month is usually cheaper, and the recent rebrand means docs and links are still settling.
Pros
- Simple per-account pricing, all features included
- 2 accounts free with no time limit
- Messaging (WhatsApp/Telegram/Discord) and ads endpoints too
Cons
- Per-account cost adds up mid-scale (10 accounts ≈ $48/mo)
- X/Twitter API costs passed through per request
- Fresh rebrand, so docs and naming are still moving targets