UTM-Builder

Fügen Sie ganz einfach Kampagnenparameter zu URLs hinzu, damit Sie benutzerdefinierte Kampagnen in Google Analytics verfolgen können.

Website URL *

Campaign Source *

Campaign Medium *

Campaign Name

Campaign Term

Campaign Content

Was sind UTM-Parameter und warum sollte man sie verwenden?

UTM (Urchin Tracking Module) parameters are tags that you add to the end of your URLs. When someone clicks on a URL with UTM parameters, those tags are sent to Google Analytics for precise tracking.

Parameter erklärt:

Quelle: The origin of your traffic (e.g., google, newsletter, facebook).
Medium: The marketing medium (e.g., cpc, email, social).
Kampagne: Der Name Ihrer spezifischen Kampagne (z.B. summer_sale).

Using UTMs is essential to understand which links are driving traffic and sales, allowing you to optimize your ad spend.