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Metricool Pricing
Metricool costs €0 to €130 per month on its self-serve plans: a Free tier at €0/$0, Starter from €16/mo (about $20/mo) and Advanced from €43/mo, plus a Custom tier quoted individually. Prices are listed in euros with a USD toggle. Both paid tiers scale with the number of brands you connect, and annual billing saves up to 24%.
How much does Metricool cost?
Every figure below was read on 17 September 2026 from metricool.com/pricing. Where Metricool does not publish a number, this table says so instead of guessing.
Metricool plans compared
| Plan | Price | Billing | What it includes |
|---|---|---|---|
| Free | €0 / $0 | per month |
|
| Starter | From €16 ($20) | per month — €16 up to 5 brands, €29 up to 10 brands |
|
| Advanced | From €43 | per month — €43 for 15 brands, €69 for 25, €130 for 50 |
|
| Custom / Enterprise | Custom | quoted individually |
|
Prices verified 17 September 2026 on metricool.com/pricing. Vendors change prices without notice, so check the source before you buy.
Metricool pricing: the small print
The caveats the price table hides: what the headline number does not cover, and what pushes the bill up.
- Metricool prices in euros. The page has a USD toggle, and the only dollar figure we captured is Starter at $20/mo against €16/mo — do not assume a fixed conversion for the other tiers.
- Both paid tiers are brand-based, so the headline price is a floor, not the price: Starter is €16/mo for up to 5 brands and €29/mo for up to 10; Advanced is €43 for 15 brands, €69 for 25 and €130 for 50.
- The Free plan excludes LinkedIn and X. LinkedIn arrives with Starter; X is a paid add-on on Starter, and full X analytics only appear on Advanced.
- Free is capped at 20 scheduled posts a month and 30 days of analytics history. Unlimited analytics history starts at Starter.
- The Metricool API (and with it Zapier, Make and MCP automation) is an Advanced feature, from €43/mo up.
- Advanced Analytics is sold as an add-on on Starter, so the €16 entry price is not the all-in number for an analytics-led workflow.
- Annual billing saves up to 24%.
What the same thing costs on Upload-Post
One profile is one account on every one of the 22 supported platforms, and the API is included on every plan, Free included.
The comparison that matters here is the API. On Metricool, programmatic access lives on Advanced, from €43/month for 15 brands and up to €130/month at 50 brands. On Upload-Post the API is on every plan including Free — $0 forever, 10 uploads a month, 2 profiles, no card — and the cheapest paid plan with unlimited uploads is Basic at $24/month ($16/month annual) with 5 profiles. If you manage brands at agency scale, Professional is $50/month ($33 annual) for 25 profiles with whitelabel, and Advanced is $147/month ($118 annual) for 75. One Upload-Post profile is one account on each of the 22 platforms, which maps roughly onto what Metricool calls a brand. Where Metricool is genuinely ahead: competitor tracking, long analytics history and reporting. Upload-Post does not try to be an analytics suite — it is the publishing layer you call from code, n8n or Make.
| Upload-Post plan | Monthly | Annual (per mo) | Uploads | Profiles |
|---|---|---|---|---|
| Free | $0 | $0 | 10 uploads/mo | 2 |
| Basic | $24/mo | $16/mo | Unlimited | 5 |
| Professional | $50/mo | $33/mo | Unlimited | 25 |
| Advanced | $147/mo | $118/mo | Unlimited | 75 |
| Business | $438/mo | $350/mo | Unlimited | 225 |
The Free plan is free forever, no card, with API access included. TikTok posting needs a paid plan.
Keep reading: Upload-Post vs Metricool ·Upload-Post pricing comparison ·The Upload-Post social media API
Metricool pricing FAQ
The questions people actually search for, answered with the numbers above.
How much does Metricool cost per month?
Metricool is free for 1 brand, then Starter runs from €16/mo (around $20/mo) for up to 5 brands and €29/mo for up to 10. Advanced starts at €43/mo for 15 brands, €69/mo for 25 and €130/mo for 50. A Custom tier with white label and a dedicated account manager is quoted individually.
Is there a free Metricool plan?
Yes. The Free plan costs €0/$0 and covers 1 brand, all networks except LinkedIn and X, 20 scheduled posts a month, 5 competitor profiles, 30 days of analytics, the AI assistant and the Metricool MCP. LinkedIn requires Starter, and X is a paid add-on on top of it.
Does Metricool have an API, and which plan includes it?
The Metricool API — and with it the Zapier, Make and MCP connections — is listed on the Advanced plan, from €43/month. If API posting is the whole reason you are buying, Upload-Post includes API access on every plan, starting with the $0 Free tier.
Why is Metricool more expensive than the advertised €16?
Because the paid tiers are priced by brand count and some capabilities are add-ons. €16/mo covers up to 5 brands; 10 brands is €29/mo. X and Advanced Analytics are add-ons on Starter, and the API only appears on Advanced. Annual billing takes up to 24% off whichever configuration you land on.
Is Metricool cheaper than Upload-Post?
At the very bottom, Metricool Free and Upload-Post Free are both €0/$0 with different limits — 20 scheduled posts and no LinkedIn or X on Metricool, 10 uploads with full API access on Upload-Post. For unlimited API publishing, Upload-Post Basic is $24/mo ($16 annual) against Metricool Advanced from €43/mo, which is where Metricool’s API starts.
Test the full API before paying anything
Upload-Post's Free plan is a real plan, not a trial: 10 uploads a month, forever, with API access to 22 platforms and no credit card. Upgrade when you outgrow it.
Metricool prices verified 17 September 2026 on metricool.com/pricing. We do not speak for Metricool; check their page for the current figures.