A newsroom that reclaimed 25+ hours every week
A financial newsroom that got more than 25 hours a week back by automating multi-channel distribution.
Before Upload-Post
Stories were designed in Canva and then published by hand, one network at a time. The process was slow and it did not scale with the news cycle.
With limited hours they had to pick a favourite: Instagram got the attention, and the rhythm and followers on every other network slipped away.
How it works now
News publishing is automated through Upload-Post, used two ways: the dashboard and agents.
The newsroom treats the detail of its pipeline as confidential, so that is as far as this story goes.
What changed
- More than 25 hours of work recovered every week.
- Continuous presence across almost every network instead of one prioritised channel.
- Higher publishing frequency, and time freed for strategy, commercial work and new content formats.
Upload-Post nos ha ayudado a ahorrar más de 25 horas de trabajo semanales. Upload-Post has helped us save more than 25 hours of work a week.
In their own words
“Ahora ya podemos tener presencia continua en todas [las redes] y retornar el ritmo de crecimiento.”
Now we can have a continuous presence on all [the networks] and get back to a growth rhythm.
“Ahora tenemos más tiempo para pensamiento estratégico, comercializar, crear nuevo tipo de contenido, etc.”
Now we have more time for strategic thinking, commercial work, creating new kinds of content, and so on.
More customer stories
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Read storyHe built the clipping tool. The API handles everywhere it goes.
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