From four hours a week to two hours a month

Item: Upload-Post
Author: REC3

An Austrian media house cut social publishing from four hours a week to one or two hours a month.

maps.rec3.com

Yannik Lanzendorf, Managing Director of REC3 — Yannik Lanzendorf, Managing Director, REC3

1–2h

monthly publishing, down from 4h a week

3–4h

saved every week

Before Upload-Post

REC3 makes films and series about sport, travel and adventure. Publishing and managing the social accounts around that work took roughly four hours a week.

They tried other tools first and were not satisfied with any of them.

How it works now

Upload-Post is built into REC3’s own corporate operating system, where all content is managed.

They define publishing slots per channel for each weekday. Once a piece is ready, the OS hands it to Upload-Post, which publishes to the channels automatically.

What changed

The same publishing work now takes one to two hours a month.
They publish considerably more, and reach has risen with it.

We use Upload-Post to reduce the workload of publishing and managing our social accounts significantly — reduced from approx. 4h a week to 1–2 hours a month.

Yannik Lanzendorf

Managing Director, REC3

In their own words

“Once it's all set and ready to publish, it gets sent to Upload-Post and automatically and reliably published directly from our OS to our channels.”

“The price barrier is fairly low – so just give it a try!”

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