Around 650 posts a month, and 8–10 hours back every week

Before Upload-Post

Every post was uploaded by hand from the Instagram app. As the volume climbed, that stopped being workable.

How it works now

Upload-Post is, in his words, the backbone of the publishing workflow: how the volume gets sustained without the manual upload cycle.

What changed

• Around 650 posts published in a single month.
• Eight to ten hours saved every week.
• Consistency that he credits with faster growth and more reach per post.